Product Leader · 13 Years Experience

Bidisha
Bhattacharya

Platform Transformation Leader
AI · Healthcare · Enterprise Ecosystems

0→1 Builder AI/ML Products Healthcare Platforms Product Strategy E-Commerce Enterprise Security OKRs at Scale Platform Ecosystems
13 Years of Product Leadership
$2.5M Revenue Generated Year One
40+ Product Teams Transformed
200% Enrollment Increase via Portal
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About Me

I build products that compound over time — across healthcare, AI, e-commerce, and enterprise platforms. My superpower is turning complex systems into elegant experiences.

With 13 years of product leadership, I've navigated the full spectrum — from greenfield 0→1 builds to transforming legacy ecosystems at enterprise scale. My career has spanned healthcare, automotive, financial services, e-commerce, and logistics.

What sets me apart is a rare combination: deep technical fluency (data pipelines, CIAM security, API architecture) paired with executive-level strategy, cross-functional team leadership, and a passion for creating products that genuinely matter.

Currently leading product transformation across 40+ teams in Final Mile logistics at NTT Data — designing OKR frameworks, metrics infrastructure, and shifting entire organizations from project-mode to product-mode thinking.

  • Platform & ecosystem thinking — not just feature delivery
  • AI/ML product strategy grounded in real data architecture
  • Healthcare tech with regulatory awareness and patient empathy
  • Enterprise security with seamless UX — Auth0, CIAM, zero-trust
  • Coaching product teams to operate at their highest potential
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Experience

Mar 2025 — Present
Launch by NTT Data
Pleasanton, CA

Senior Product Coach

Leading organizational product transformation for a large-scale shipping & logistics enterprise — coaching 40+ product teams across 6 interconnected Final Mile delivery products.

  • Model transformation: Spearheaded shift from project-based to product-centric operating model across entire Final Mile ecosystem (Dispatch, Delivery, Pickup).
  • OKR at scale: Designed SMART OKR structure across all 6 products and 40+ teams — 25% improvement in team predictability and backlog health.
  • Metrics infrastructure: Built org-wide product metrics dashboard using SQL, enabling data-driven coaching and surfacing quick-win opportunities.
  • Culture of excellence: Facilitated agile ceremonies and retrospectives, embedding continuous improvement across multiple delivery teams.
Aug 2020 — Mar 2025
Launch by NTT Data
Pleasanton, CA

Technical Program Manager

Delivered enterprise-scale technology products across e-commerce, identity security, data intelligence, and AI/ML — leading cross-functional teams of up to 17 across global operations.

  • Enterprise security: Led CIAM with Auth0 and 2FA — 40% reduction in fraudulent logins, resolved payment failures within 5 months.
  • AI/ML product: Led 5-person team designing upselling models — 30% accuracy improvement and strengthened cybersecurity protocols.
  • Data pipelines: Built 4 real-time pipelines using SQL — 30% improvement in NPS tracking across customer acquisition channels.
  • Product transformation: Led 17-person team on gem grading software rewrite — 75% lift in product engagement and adoption.
  • International expansion: Integrated Stripe anti-fraud for Mexico operations — 35% reduction in fraudulent transactions.
  • Business intelligence: Delivered 15 analytics dashboards — 15% reduction in departmental expenditure.
Apr 2019 — Aug 2020
Delta Dental
Lansing, MI

IT Project Manager — Product Lead

Product lead on Delta Dental's greenfield member portal — a 0→1 platform built for members, enrollees, and care coordinators across web, Android, and iOS.

  • $2.5M revenue in year one: Led 20-person team from concept to production — 200% enrollment increase and 50% reduction in CSR call volume.
  • End-to-end ownership: Defined KPIs, established long-term roadmap, and aligned stakeholders across internal teams, offshore resources, and executives.
  • Multi-platform UX: Drove innovation across web, Android, and iOS through competitive analysis, user research, and design thinking.
Sep 2018 — Apr 2019
Ford Motor Company
Dearborn, MI

IT Project Manager

  • 3 months ahead of schedule: Managed Agile teams across US and Canada on a $3M environmental compliance program — $200K in annual cost savings.
  • Sustainability integration: 20% reduction in environmental footprint across reporting systems.
Jun 2014 — Sep 2018
Launch by NTT Data
Ann Arbor, MI

Java Developer & Technical Business Analyst

Built the technical foundation that informs product leadership today — delivering 40+ multi-million-dollar products through client collaboration and full-stack development.

  • Translated functional requirements into backlog stories and delivered products on time and on budget across diverse industries.
  • Implemented performance reporting using Dynatrace for data optimization across delivery and operational systems.
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Featured Projects

AI Project
Healthcare · AI/ML

AI-Powered Clinical Decision Support System

Designed and scoped an AI-driven clinical decision support product that surfaces patient risk signals from disparate EHR data using ML classification models. Integrated with existing healthcare platform workflows to alert care coordinators at the right moment — reducing manual review time and improving early intervention rates.

NLP Pipelines EHR Integration Risk Scoring Care Coordination
AI Project
E-Commerce · Personalization

AI/ML Upselling & Personalization Engine

Led a 5-person team in designing and deploying refined AI/ML upselling models for a global e-commerce platform. Improved model accuracy by 30% through feature engineering, better training pipelines, and A/B testing frameworks. Simultaneously strengthened cybersecurity protocols across the recommendation surface.

30% Accuracy Gain A/B Testing Feature Engineering Cybersecurity
Healthcare · 0→1

Healthcare Member Portal — Delta Dental

Led a 20-person cross-functional team to build a greenfield member portal from concept to production for Delta Dental. Built for non-tech-friendly users to access benefits, view claims, and make payments. Generated $2.5M in first-year revenue with 200% enrollment increase.

$2.5M Revenue 200% Enrollment ↑ 50% CSR Calls ↓ iOS / Android / Web
E-Commerce · Retail

RFID-Powered POS & Self-Checkout System

Led cross-functional team to build a next-gen POS and returns system integrating RFID, machine learning, and multiple payment systems for a large e-commerce retailer. The self-checkout program drove 150% revenue increase and 50% cost reduction.

150% Revenue ↑ RFID ML Payments 50% Cost ↓
Consumer App · Design

Project Sitterly — Childcare Marketplace

End-to-end product design exercise covering wireframes, project charter, mind mapping, product roadmap, and GTM strategy for a childcare marketplace app. Demonstrates full product thinking from discovery through launch planning.

Wireframes Roadmap Mind Mapping GTM Strategy
Healthcare · Research

Healthify Mom — Maternal Health Platform

Developed comprehensive user personas, risk matrix, and user journey maps for a maternal health mobile platform. Applied design thinking to understand underserved mother demographics and map their end-to-end healthcare experience.

User Personas Risk Matrix Journey Maps Design Thinking
Data · Analytics

Snowsight Sales Analytics Dashboard

Built a Snowflake Snowsight dashboard for real-time sales analytics across NY restaurant locations. Demonstrated data modeling, SQL pipeline design, and visual analytics skills — turning raw transactional data into actionable business intelligence.

Snowflake SQL Pipelines Data Viz BI Reporting
EdTech · Automation

Student Lifecycle Management System

Designed an intelligent automation system for managing student lifecycle from enrollment through graduation. Applied platform thinking to unify disparate educational data systems, reduce administrative overhead, and personalize the learning journey.

Automation Platform Design EdTech Personalization
View Full Portfolio
Showcase of Innovation →
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Skills & Tools

Product
Product Strategy 0→1 Building Roadmapping OKR Design Platform Thinking Agile at Scale A/B Testing KPI Definition
AI & Data
AI/ML Products Data Pipelines SQL NLP Snowflake Dynatrace Analytics Dashboards Feature Engineering
Engineering
Auth0 / CIAM API Systems Stripe React.js Java JavaScript HTML/CSS Postman
Tools
JIRA Confluence Figma Miro Productboard Azure DevOps Asana Smartsheets
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Education & Certifications

Graduate Degree
Oregon Health & Science University
Master's, Environmental Engineering — Data Modeling Concentration
Graduate Degree
University of Delhi, India
Master's, Environmental Engineering
Executive Education
Stanford University GSB
Executive Education — Design Thinking
Executive Education
Northwestern University, Kellogg
Executive Education — Product Strategy
Certificate
Cornell University
Certificate — Product Management
Recent Certifications
Claude 101 CertificateAnthropic · Mar 2026
Google AI EssentialsGoogle · Mar 2026
Digital Marketing & E-CommerceGoogle · 2024
Project Management SpecializationGoogle · 2023
Foundations of Data ScienceGoogle · 2023
Introduction to Artificial IntelligenceIBM · 2023
Certified Scrum Product Owner (CSPO)Scrum Alliance · 2022
Scaled Scrum Product Owner CertifiedScaled Agile · 2021
Professional Scrum MasterScrum.org
Let's Connect

Ready to build
something that matters?

Open to Director of Product roles where I can own roadmap, lead a team, and build platforms that create lasting impact — especially in healthcare, AI, and enterprise ecosystems.